Wednesday, 6 October 2010

Introduction To Fashion Photography

Application
Fashion photography is a genre of photography devoted to displaying clothing and other fashion items. The first fashion model was said to be Virginia Oldoini who appeared in a book by Adolphe Braun which contained 288 photographs of Virginia in her official court garb. In the 20th century fashion photography took a huge leap forward thanks to halftone printing allowing fashion photographs to be featured in magazines. One of the first appearence's of fashion photography in a magazine was the french magazine La Mode Pratique. 


Picture Of Virginia Oldoini

Context
Fashion photography is shown through many different mediums it can vary from features in magazines such as vogue or it could be featured in books or on internet sites also. The way fashion photography has been displayed has changed drasticly thanks to the constant progression of technology making it possible to be viewed by a greater audience.
Picture Of A Vogue Magazine
Techniques
The techniques used in fashion photography vary greatly, When fashion photography started in the 20th century it was nothing like what it has turned out to be in this current day. Photos used to take an hour before it was possible to view them but now photos can be viewed instantly.  


Darkroom Showing How Photo's Used To Be Developed

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